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Three acres of potatoes were the seed for the first SCHEELS store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest of potatoes as the down payment on the first SCHEELS, a small hardware and general merchandise store in Sabin, Minnesota.
Over the years, SCHEELS opened in surrounding communities, including Fargo, North Dakota, where the Corporate Office is now located.

Firmly planted in the hardware business, SCHEELS started adding a small selection of sporting goods to their stores in 1954. Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced to the SCHEELS' product mix in 1972.

SCHEELS' first All Sports Superstore opened in Grand Forks, ND in 1989. SCHEELS' Reno/Sparks, Nevada location opened in 2008 and is the World's Largest All Sports Store. Today, SCHEELS is a 26-store operation with stores in 11 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Utah, and Kansas. Providing SCHEELS' customers with first-class customer service and the world's largest selection of sports, sportswear and footwear are the priorities throughout the organization.

Today, Steve D. Scheel, the great grandson of SCHEELS' founder, is the company's Chairman of the Board, and great-great grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS’ daily operations of more than 6,000 associates.

SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders and partners who think and make decisions for their individual stores and the entire company.


Presenting Sponsors:

a scheelsa midwestfuelsa rochestersandandgravela RunningRoom


Racing Sponsors:

ActivePTaltracreditunionandersonracemgmtcariboucoffeecenterstone Chippewa terCityofRochestercostcofanfastsignsfinalstretchfritolayglkorthogreatharvesthiltongardeninnkandiyohiKOLMKROCKWWKmayosportsmedicineMcDonaldsmichelobultraminnesotaenergypepsipinnaclereichelrochestertrackclubteamredterralocotrirochestertwomenandatruckwaterjoey105zrock


Email kelly@finalstretch.com to learn about available sponsorship opportunites!

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